search engine optimization

Search engine optimization (SEO) is the practice of enhancing a website's visibility in search engine results pages (SERPs) to attract organic traffic. It involves a combination of technical and content strategies aimed at aligning a website with search engine algorithms. Key components include keyword research, which identifies relevant search terms, on-page SEO, which optimizes content and HTML elements, and off-page SEO, which focuses on building backlinks to improve authority. Effective SEO not only increases traffic but also enhances user experience, making it essential for businesses looking to grow their online presence and reach their target audience effectively.click here